![]() Created back in the 1970s, the Omini logo is world-famous nowadays – symbolizing KAPPA’s idea of sportsmanship in the field of sports and our everyday challenges. In 1967 the sports fashion label KAPPA was founded in Turin, Italy. We continue to support Captain Hansen’s legacy through a long list of first-to-market innovations developed through insights from those working and recreating in the world’s harshest environments. As a leading Scandinavian workwear brand, you’ll see us at work-sites where performance, protection and safety matter most. Our sailing gear is worn by world-class sailors across all five oceans, and we’re proud to partner with and participate in some of the sport’s most iconic regattas and sailing associations. As the #1 apparel brand for Ski Professionals, you’ll find HH at more than 200 ski resort and guiding operations around the world, and worn by more than 55,000 ski professionals. Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. Soon thereafter, Captain Hansen and his wife Margrethe launched a business producing waterproof oilskin jackets, trousers, sou’westers and tarpaulins made from coarse linen soaked in linseed oil – and the legend was born! It all started in 1877 when sea captain Helly Juell Hansen found a better way to stay protected from the harsh Norwegian elements. With the success of the collection, distributors and investors came calling. To date, over 5,000 stores have carried the FUBU collection and more than $6 billion in merchandise has been sold at retail.įUBU represents determination, excellence, and boldness of the four partners who had the courage to go against the grain in 1992 and strike out on their own to form “TEAM FUBU”.įrom our home in Norway, Helly Hansen has been making professional grade gear to help people stay and feel alive for more than 140 years. The earliest collection consisted of a small line of tops and hats with the FUBU logo. By 1995, an extensive sportswear line was designed and produced by FUBU, using raw materials imported from around the world. They turned their dream into a reality and today the businesses they founded over the years are still an active part of the four partners lives. Their philosophy was to make clothing for the consumer by the consumer. Alexander, Keith, and Carl are key members of “TEAM FUBU” to date. Alexander Martin and Cofounders Keith Perrin and Carl Brown. The Team consisted of neighborhood friends, Vice President J. Daymond mortgaged his home for $100,000 turning half of the house into a factory and the other half into living space for “TEAM FUBU”. Alexander Martin and Carl Brown came up with the idea to make and sell his own tie-top hats as a means of making “easy money”. What began as a bunch of hats made in Daymond John’s Hollis Queens’ home by he and his close friends have turned the partners of FUBU into leaders in one of the most successful sportswear companies of all time and the creators of a whole category of marketing innovations that are now considered to be staples of industry.ġ992 was the year Daymond and his close friends, Keith Perrin, J. FILA has evolved into a cult brand for fashion, sports and pop culture. The label aims to keep creating exquisite fashion that is convincing not only in terms of performance but also in design and flexibility. More than 100 years of success are based on the unwavering philosophy of innovation and the spirit of always being on the move. To this day, FILA represents sophistication as well as Italian craftsmanship and keeps impressing beyond the realm of sports, reaching the streets of metropolises and runways of high-end fashion shows. FILA brought in some new colours, not only to white-material-dominated tennis world but also to classic, timeless looks that have made it around the world. It offered authentic sportswear a special cosmopolitan charm. The White Line Collection by designer Pier Luigi Rolando was provocative, unconventional yet simple and honest. The global breakthrough happened in 1974 thanks to a sportswear collection that revolutionised design, particularly in tennis. Four brothers provided the locals of their home town, Biella, with warm clothes and had a vision: to combine high-quality materials, classic design and fierce practicality.įounded in 1923 and initially focusing on underwear, this dedication soon led to popularity beyond Italian borders. FILA’s story dates to 1911 and a small Italian city close to the Alps.
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